Muskoka To-DAILY

Got the drive to quit smoking for a month? You could win a 2014 Dodge Journey

BRACEBRIDGE – Two gleaming new Dodge vehicles are the lure to smokers planning to quit, as the 2014 Driven to Quit Challenge gets under way Monday.

The Simcoe Muskoka District Health Unit and the Canadian Cancer Society launch their annual challenge with a pair automobiles as 2014 prizes.

On hand for the launch will be public health nurse Joanne McFarland and Canadian Cancer Society Smokers’ Helpline senior coordinator Ann Burke.

They will be at the Muskoka Chrysler showroom, on Ecclestone Drive in Bracebridge, where a 2014 Dodge Journey – the grand prize for a smoker who signs up for the challenge – will be on display.

For the past number of years Simcoe Muskoka participation rates have been in the top three across the province.

Health officials say about 22 per cent of local residents are tobacco users – and the challenge encourages them to try quitting for just one month as the first step to becoming tobacco free.

They says the road to a smoke-free future will be a lot smoother for one person who successfully quits smoking this April.

He or she will be able to drive away in a brand-new car – the grand prize in the 2014 Driven to Quit Challenge.
“The Driven to Quit Challenge is always popular in the Simcoe Muskoka region where our ongoing survey results show nearly half of all of our adult smokers want to quit smoking within the next six months,” says Rebecca Harbridge, a public health nurse with the Simcoe Muskoka District Health Unit.
“The incentive of a new car helps you put your quit intentions into motion and set your quit date sometime within the next six weeks,” Harbridge said.

“The next step is to make a plan so you can deal with cravings and distractions and stay smoke free for the month of March as the first step to a healthy, tobacco-free future and, maybe, the keys to a new car.”
The Canadian Cancer Society’s Driven to Quit Challenge is open to Ontario tobacco users 19 and older. Participants who register by the February 28 deadline and stay tobacco free during March qualify for a chance to win a Dodge Journey or Avenger or one of seven regional cash prizes of $1,000.

The support buddies of all winners will each receive $100.
“New this year, everyone who registers to quit will be offered discount coupons for nicotine replacement therapies including Nicorette and Nicoderm,” says Ann Burke, a senior co-ordinator with the Canadian Cancer Society’s Smokers’ Helpline.
“Of course, we encourage everyone to take advantage of our Smokers’ Helpline telephone and online quit supports, which are designed to help you stay on track so you can become a quitter ––and a winner,” Burke added.
For more information and to register for The Driven to Quit Challenge, visit<> or call Smokers’ Helpline at 1-877-513-5333.
Quitting tips and supports are also available on the health unit website at<> or by calling Health Connection at 705-721-7520 or 1-877-721-7520, weekdays from 8:30 a.m. to 4:30 p.m.

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Posted by on Jan 25 2014. Filed under Headlines. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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