Muskoka To-DAILY

Priscilla Presley at Collingwood Elvis Festival from July 24-26

COLLINGWOOD — Want to meet Priscilla Presley?

Priscilla Presley will be at Collingwood Elvis Festival July 24-26.

Priscilla Presley will be at Collingwood Elvis Festival July 24-26.

In celebration of its 20th anniversary, the ‘King’s’ former wife is attending the Collingwood Elvis Festival next week for three days.

Presley will be at a gala dinner Thursday night ($100 tickets still available) and she will do a public book signing Saturday afternoon downtown, said Collingwood Elvis Festival GM Rosemarie O’Brien and board chair Peter DeVries in a news release.

“I am thrilled to be here today to announce that this is the year,” said DeVries.

“Priscilla will arrive at the Festival on Thursday July 24th and will attend a number of events during the 20th anniversary celebrations” said O’Brien.

Priscilla and Ameruoso will appear at several events during their time in Collingwood. Additional details on these events will follow as the Festival approaches.

Ticketed gala dinner (Thursday, July 24)

Opening ceremonies (Friday, July 25)

Ticketed Mayor’s cocktail reception (Friday, July 25)

Two book signings and autograph sessions (Saturday, July 26)

Signing Saturday are at Collingwood Library, corner of Simcoe & Ste. Marie, with the first session at 10 a.m. to noon and then again from 3 p.m. to 5 p.m.

Christopher Ameruso and Priscilla Presley have co-written book based on photos of people wearing Elvis's iconic sunglasses.

Christopher Ameruso and Priscilla Presley have co-written book based on photos of people wearing Elvis’s iconic sunglasses.

Shades of Elvis is a new tribute book showcasing Ameruoso’s photographs of a broad array of celebrities wearing Elvis’ iconic sunglasses. Priscilla worked closely with Ameruoso on the development of the book, and contributed the forward.

Priscilla Presley was with Elvis for over ten years and married to him from 1967 to 1973. An actress, producer, author and businesswoman, Priscilla was instrumental in turning Graceland® into a world-renowned attraction and Elvis Presley Enterprises into a highly successful entertainment, licensing and merchandising organization. As an actress, Priscilla Presley is known for her memorable roles in Dallas and The Naked Gun movies, as well as her acclaimed London stage performance in the pantomime production of Snow White and the Seven Dwarfs.

Ameruoso is an acclaimed photographer well known for his work photographing stars and their pets.

The book is the brain child of Ameruoso. Back in the early 90s he could be seen daily wearing his $5 dollar replica Elvis sunglasses. Christopher is well known for his photographs of celebrities and his unique talent of creating themed shoots. Celebrities and their pets has become Mr. Ameruoso’s child.

With two successful  books published of celebrities with their pets Ameruoso wanted to pursue a long time dream of honoring Elvis Presley with a tribute book. “Through my years of photographing celebrities no matter what, on just about every shoot Elvis’s name would come up” Taking note of that Christopher knew that he had to make this dream a reality. Christopher and Priscilla became friends in late 2011 after a photo shoot that Christopher did with Priscilla for his longtime running ‘Stars & Pets’ page. That is when everything started with ‘Shades of Elvis’ Along side of Priscilla Presley Christopher & Priscilla created ‘Shades of Elvis’ 

If you can’t make it, visit to purchase your copy today


“All of us at Elvis Presley’s Graceland are proud of the continued success of the Collingwood Elvis Festival which truly celebrates the life and legacy of Elvis Presley, much like Elvis Week here in Memphis. The success and longevity of this festival are tied to the tremendous star power of Elvis Presley and we feel certain that there are another 20 successful years and more ahead for this amazing festival,” stated Jack Soden, CEO of Elvis Presley Enterprises, Inc.

The Collingwood Elvis Festival is presented in partnership with the Town of Collingwood, Collingwood Downtown, Collingwood Chamber of Commerce, Cranberry Resort/Living Water Resort, the Government of Ontario, OLG and Blue Mountain Resort.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE), based in Memphis, manages the operations of Elvis Presley’s Graceland, its related exhibits and attractions, including the Heartbreak Hotel, as well as the Graceland archives, featuring thousands of artifacts from Elvis’ home and career. EPE also produces and licenses Elvis themed live events, tours and attractions worldwide. Graceland is music’s most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the famous home each year. In 2013, Graceland was voted the #1 Iconic American attraction by USA Today and readers. For more information on EPE and Graceland, visit

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